The Habit Architect
Hosted by Michael Cupps, The Habit Architect is designed to help you intentionally build the habits that lead to success and break free from those that hold you back.
Each episode, Michael guides you through practical strategies for designing focused, productive days that align with your goals and vision. Whether you’re striving for personal growth or professional success, this show will help you create the daily routines and mindset shifts needed to unlock your full potential.
Tune in for expert insights, actionable steps, and real-life examples to transform your habits and build the life you desire—one intentional habit at a time.
The Habit Architect
THA EP18 - Scaling Smart: The Habits Behind Modern Demand Gen Mastery
What separates high-growth tech companies from those stuck in stagnant lead funnels? It’s not just tools. It’s not just talent. It’s habits, the daily, intentional actions that compound into sustainable demand.
In this episode, Michael Cupps is joined by Shannon Prager, President of Leadit Marketing. Shannon helps tech companies with complex offerings untangle their go-to-market chaos and rebuild around clarity, alignment, and strategic focus. Together, they unpack how AI is forcing a new level of discipline in demand generation and why leaders must shift from campaign thinking to system thinking to thrive.
This is a masterclass in scaling demand the right way, one habit at a time.
This Show is sponsored by TimeBandit.io
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