After 25+ years scaling B2B SaaS companies, I’ve learned this: marketing is a muscle, not a miracle. You build it, flex it, and scale it, one smart move at a time.
I’ve helped 35+ B2B SaaS companies find product-market fit, build demand engines, launch categories, and punch above their weight. I’ve been the fractional CMO, the behind-the-scenes GTM whisperer, the fix-it-fast operator, and the creative spark when teams were stuck. Most of my work comes from referrals or repeat clients—which says more than any headline.
I’ve:
-Led global marketing teams across EMEA, APAC, and North America
-Helped international companies enter and win in the U.S. market
-Scaled campaign engines that turned messaging into momentum
-Built positioning frameworks that teams actually use
-Relaunched brands, launched new categories, and made founders feel seen in their own story