The Habit Architect
Hosted by Michael Cupps, The Habit Architect is designed to help you intentionally build the habits that lead to success and break free from those that hold you back.
Each episode, Michael guides you through practical strategies for designing focused, productive days that align with your goals and vision. Whether you’re striving for personal growth or professional success, this show will help you create the daily routines and mindset shifts needed to unlock your full potential.
Tune in for expert insights, actionable steps, and real-life examples to transform your habits and build the life you desire—one intentional habit at a time.
The Habit Architect
THA S02 EP#7 - Turning Stories Into Influence: LinkedIn Habits That Work
Michael Cupps is joined by Ivana Brutenic and Kristina kováčiková from SUNDAYFLIES, a sister-led consultancy helping people and companies show up authentically on LinkedIn.
Learn how to turn content creation, comments, and storytelling into simple daily habits that build real engagement and trust—without spamming your feed.
This Show is sponsored by TimeBandit.io
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Hello and welcome to the Habit Architect. My name's Michael Cups and I'm coming to you from an airport in Tampa. So excuses, any background, mo motion and movement. But this was the best space I could find with the best wifi. So I'm really looking forward to the episode today. We've got some great guests. They run a company called Sunday Flies, and I first met Ivana probably about a year ago. She joined me to the predecessor of. Of the Habit Architect Podcast, it was called Time Bandit and 10, and she joined me to talk a little bit about LinkedIn branding, and now we've got her partner and sister on Sunday flies joining us as well. So we're gonna have both of 'em on here. And really what we're gonna talk about is personal branding and company branding and LinkedIn and why it's so important today to be authentic because I don't know if you're feeling the same way I do, but LinkedIn is getting flooded with certain coaches that are trying to tell you how to make money off LinkedIn, and you're getting spam about. Lead gen, ai, lead gen, and things like that. So all of this is watering down the content in LinkedIn and what Sunday Flies does is help you and your company get more authentic in that LinkedIn channel, which is absolutely essential if you want to use it for your own brand. So why don't we bring Christina and Iana. The screen with me and just while they're joining me, I just wanna mention this is sponsored by Time Bennett. So if you go to Time bend.io, you can find out about the book, the app, the learning programs that we have, as well as the employee benefit programs that we've recently launched to help companies find benefits that'll help their employees with wellness. Good morning or good afternoon for you guys. Welcome.
Ivana :Hello, Michael. Hello.
Michael Cupps:Excellent. I tried to give a good introduction. I don't know if you could hear it while you were backstage, but why don't we start with that? Why don't why don't, Christina, you start with an introduction of yourself and then Ivana to follow. Does that work?
Kristina:Yes. Yes, of course. The story starts with my sister Ivana, when she found out her company when she was 22. And she was always my hero and she started as a headhunter. And this is a huge, this was a huge step. And this why I am saying this is the big difference between our work and other coaches work. Is that we have a headhunting back background because of my sister and I joined her 12 years ago and we started this journey with Sunday flies. At the time we were called differently, but we started to help companies find their own world word. In LinkedIn and the thing is that we as head hunters, we saw so many really amazing stories that happened in inside of the company, but they didn't have a platform. They could speak about their success and projects and everything because you cannot just. Talk about this on Facebook all the time, it's boring for them. So that's why we started encourage companies to talk about it on LinkedIn and back at the time it was totally different world, even I will tell you. And it was totally different and we had to really explain why it's good for companies now. Thankfully it's totally different. And now we can show clients the simplest way, how they can give. What, like the less time they give, but like amount of the goal they will achieve through LinkedIn. It's amazing really when, as you say, like when you have really good habits and you use your time wisely, you can expect amazing things
Michael Cupps:in life. That's fantastic introduction. And I should mention, are you both in Slovenia today or is that where you're coming from? Yeah. Today? Yes, we're from Slovakia. We're Slovakian.
Kristina:Yes. Yes. So we're the one without a speaker.
Michael Cupps:Gotcha. Sorry, my bad. Ivana, good to see you again. Why? Why don't you introduce yourself? We've, you've got a great introduction. You said you were called a hero today. That's a great way to spend a Thursday, isn't it?
Ivana :Feels great. Christina is my hero to ground all my ideas in real life strategies, so likewise. And actually I I really the today's topic because habits are so important. So we will talk about the last 12 years of experience of LinkedIn consulting and how to turn it into habits that create the results. The listeners and viewers won't. And actually we have worked with huge companies, tiny companies, it doesn't matter because even if you're a small company, you have a voice. And if you're a big company, your employees are the voice, they can have 10 x impact comparing to a corporation.
Michael Cupps:Yeah. Yeah. That's fantastic and thank you so much for that. And I appreciate that we're gonna focus on habits 'cause that's my passion as well. So let's start with Ivana. Let's start with you because I'm curious, just essentially let's talk about the leaders. How do they inspire those employees? You mentioned that the employees have a voice and that makes it sound louder. How do leaders inspire their employees to be, get in the habit of being, talking about themselves, talking about their company, talking about their experiences on LinkedIn?
Ivana :Yeah. The thing is, it depends how you, so if you are a leader and you want to inspire others, you need to frame it as an opportunity, so it's usually, it's I don't the social media thing. So you go and do it, and this is not very inspiring. So actually what you need to do is really show the employees that this is an important project. We want you to be visible. Give them inspiration. Why? Why we want you to be visible because you are important. Your voice is important because we want you to really talk about our authentic life in our company and bring in more clients, bring in more colleagues who would be a great fit to work with. And and actually if the employees understand they're doing it for themselves, so not for others, not for marketing, HR or the CEO, but for themselves, because at the end, the habit should bring the results to them personally.
Michael Cupps:Yeah. Yeah. That's a good. Good statement. I like that because it, if it, if they make it just about the company, then their content gets a little repetitive and not, I don't wanna say boring because nothing about, some companies are boring, but if it's repetitive, I think that people don't necessarily tune into it. Is that fair to say?
Ivana :Yeah, so what makes the content boring is using ai, copying, whatever comes up, or copying competitors. So then all the content is like vanilla, it's nothing that you would really remember. So you want those people to really chase stories, write about actual stories, because this is the thing no one can fake with ai. Yes, everyone can fake ex expertise, but you can't really fake the stories. So when you use the stories in selling or in employer branding, those people who are watching or listening to it, they know it's real. And this is what. How you can stand out, because maybe we have talked together like a year ago and a lot has changed with so much AI generated content, and this is the question we get a lot. How do we stand out? And if companies decide to just buy a software that reposts all the company marketing it doesn't resonate that much comparing to real stories of employees, but those employees need to be trained. So this is when our head hunting background comes into place. You cannot just tell everyone, just go and post because, yeah, the project can go really wrong. Yes, with this kind of equity, those people need to know. What is safe for the companies and their reputation to
Michael Cupps:post. Yeah so let's talk about that. So what are the, and either one of you can answer this, but what are the daily, weekly habits that someone should think about posting for themselves, not necessarily the company? And then so what are some of the elements?'cause I know the two of you use a lot of photos, which is great, which means it's authentic. I think Ivana, I saw you at the un, Christina, I see you at different places. So you use a lot of photos to probably, and I think that brings authentic. Authenticity into it, but what are some of the rule, not necessarily rules, but habits that people should think about when they're thinking about their profile and their brand?
Ivana :Yeah I have just seen a post on LinkedIn if you don't have pictures, so when we are talking about pictures you just generated through ai. So there was a lady standing next to Taylor Swift and she was like, oh, you can. Next to Taylor Swift or anyone. And I don't think this is really like a way to go. Yeah, of course you can generate it. Of course you can. But how does it build your brand? So do your followers know what you stand for? Do they know like your services? Do they know what they can buy? Or if they could work with you. So if you are using pictures they need to grill, you'd better use a bad picture. Like a bad picture doesn't have to be per perfect or professional, right? And think about the values that you are projecting. So if you are with a pop star, so what kind of values are those? Nothing against Taylor Swift, you need to talk about your business values. Yes. Yeah. Most 80% of business values. And when it comes to my favorite habit, it's really taking pictures of ideas I get. So whether it's a billboard, whether it's a person or a. A book or a sentence, I take a picture of it and then I know whether it's just, yeah, or I actually use that picture. That makes creation really fast because if I don't have inspiration, I just go to my phone and like in 10 seconds I can pull up inspiration. So for me that would be number one. Habit. Christina, I dunno if you want to share yours.
Kristina:Yeah. When it comes to, when it comes to pictures or ideas we encourage our clients to have some place in your phone, for example, have a folder with pictures you can use or, and this, I think it's very good habit just to capture stories. And then you can, you can write it down after. And for example I use WhatsApp group with myself. I just wrote down some ideas. You don't have to have fancy tools. It's like you can use whatever you want you have already, and this is something I really like and other habit is if you don't know, if you are writing. Interestingly, or if the, those things are words to read, you can start with comments. Comments are amazingly powerful and what I love and my client I just had a con phone with her like. Couple weeks ago, and she was like, when I understood what you said, I, I really saw the big picture. And I was like, okay, write a comment as you would really talk to a real peer person, not just, okay, I need to answer it just for some points, but I really want to. Have some discussion, with the author of the Post and then this comment, you can turn it into your own post. Yes. So when I saw I really, I know when this idea really when she understood it, because her comment like switch immediately it, before it was just like, yeah, perfect. Good job. And we're well, and I don't know. And then. She really, she started to sell her products in comment section so smoothly. It was amazing. Yeah.
Michael Cupps:That's great. I just wanna acknowledge there's an Ann Small who's on here from North Lake, Texas, which is not far from where I live, if I can get on this plane and get home. And she mentions that she uses an AI tool to help with ideas, content, but pictures need to be real. She says. Just I think that, that's exactly what you said. I think. Any thoughts about using AI for ideation?
Kristina:Yeah. Like you can. Yes. We definitely.
Michael Cupps:We both have something great to say.
Kristina:Yeah, like I think AI assistant, it's completely, it's very useful, when it's like you have brainstorming with someone who is familiar with you. So it's I think it's quite good this way and. Always remember what you put inside of AI tool the better results you will get. So if it's just, okay, give me 10 ideas about LinkedIn posts in, for example, sales in it IT company. I was like, okay, so this is like very not very good prompt, but if you really put there some. Some like little diamonds, and something specific for you. I think this is very good and you can use the same prompt, every time. You can just switch some, I don't know this little particular. Information you will put there, or you can use it, you can use it really to generate just like evergreen content. So you can create a lot of content in about, and really we encourage people to do this because it's so much easier than just write one post per week. Like you have to start from scratch and you don't know what to talk about, blah, blah, but when you sit down and when you have a mind map with the pillars of your content, and then. I sat with my client and we at the really when we sit down, she just had 50 ideas. Like it really at the. I know five, maybe in 10 minutes. It was just because we really sat down and we felt her what? What was her business about? So she was talking about her clients. It was called talking about her values because it was very important because it was, it's very personal business. Yeah. And the third was her colleagues. So she like these three topics and she just used questions she gets from the clients. She used. Questions from her colleagues and about values. I think it's so easy to talk about your values if you really, if you are really feeling them and not just talking about them.
Michael Cupps:Yeah. And there's a lot there. I really appreciate what you said, by the way Christina, I'm gonna, I'm maybe this Kova says, shit says, you guys are great Ivana. To that point 1, 1, 1 of the points that Christina just made there that I think is interesting is, sticking to a theme, right? She was talking about a mind map and getting the pillars. Yeah. That's probably something I don't do. I bounce around topics maybe too much. I don't know what is, oh, Christina's now. There we are. Yeah. So Yvonne, what do you think about that? What is a good strategy or in our habit strategy around topics, rotating topics, con, perspectives, things like that.
Ivana :Yeah, so it's very important to have a strategy because otherwise you are just posting randomly and you cannot really see the numbers. If they add up, if they bring results, because if it's like too scattered it's harder. It's way harder. So when it comes to the habits that you can have is you actually have the mind map. Of your content pillars. So those are the three topics that you would like to talk about. It's very important that at least 80% of the content is about business. So you can see that on LinkedIn if you post like very personal stuff. Sometimes it gets really viral, thousands of likes and so on, which is good. But do those people know who you are? Do they know what they can buy? This is the question. If any post goes viral, it's like perfect. But what is better is that what to post every week for the next few weeks. So let's say four to six weeks. You have it prepared, you have your evergreen content and you can also use AI for that. So you give AI your evergreen content. So this is all the posts that are around, your values company employees, clients, results. So something you can use in January and in October doesn't, it doesn't matter. Yeah. So when you prepare those evergreen, you can actually stick it to your, like custom GPT and have it ready there to generate more ideas around it. A habit I really like is to write down questions of clients. So if I'm on a meeting, if I'm having a Zoom call, I'm writing down the questions because. All of the clients usually have the same questions, but sometimes you get really surprised. And I also love those kind of questions. So you write down everything because this is your content and it's very easy because when you wake up at midnight, you can, you, you can answer it. Do you know? It's you expertise. So I really love to write down the FAQs. And and also I love to go to discussing forums like Reddit or like basically social media and search for questions that people ask. So our topic is LinkedIn. So I would go, what are the top questions for or Google trends for LinkedIn? And those are the questions that we can answer in our content. And it's never ending, so anytime you don't have idea what to post about. You just go to any discussion forum and look what people are searching for already. Yeah,
Michael Cupps:that's great. And that's one of our listeners, Annie mentioned that she goes to trending topics on LinkedIn. So it's very similar to what you were just talking about. I'm this, I'm gonna give you guys a chance to promote one of your customers. Do you have a story of somebody that really just turned it around? Maybe they were either bad at it or non-existent on LinkedIn and after they engaged with you guys, you. There's a completely different story.
Ivana :I can tell a story. So we have a lot of stories. It's, it has been 12 years, so it's been 12 years, 12,000 people. We have helped. So like really a lot. And, every one of those stories is so powerful and, when we work with entrepreneurs, so I would choose Sandra for example, she posted a few weeks ago that she doubled her business last year through LinkedIn. Nice. She was never, yeah. So it's not like I, I haven't been on LinkedIn at all. She was, but she made it way better and really focused, focused on the habits, and she really did what we told her. And we love to work with people who are coachable. Yeah. So she just plucked in the whole thing. We told her what to do. No robots, no, like stemmy selling, but really connection heart to heart with people who actually need the service. And Sandra Majaro and we were just so happy for her. We went for lunch together to celebrate that she doubled her business. And this is what you can do in a year, and we have had a lot of clients who started with 200. 200 followers and went up to thousands and but what matters is there is other business results. So if they get really business results, we have had a client who said, we just want to build a brand. So not really, we don't want to sell because selling is more through. Personal networking. And then they had a huge project for half a million euros that came from LinkedIn. And they were like, wow, okay. So it's working. It's working. That's
Michael Cupps:amazing. I think we lost we lost Christina. Hopefully she'll be rejoining. So you're gonna have, you're gonna have to go solo. Yeah. Yeah. So let's talk about that. And there was a question in there about blocking off time. So I'm just curious. There's busy professionals, we all have schedules that are crazy. What is your recommendation for either blocking time or the amount of time you should allocate per week? What, do you have any thoughts on that?
Ivana :Yes. We work with hyper busy professionals, so most of the tips and tricks you find on LinkedIn are for people who are not that busy. For example, a strategy, go and comment 100 comments a day is not viable for someone who has like a different job to do. So it's very viable for someone who wants to be influencer. It's very viable for a graduate, for example, or someone looking for a job. And it really works. But usually we get from our clients like 10 minutes. I give you 10 minutes a day Or an hour a week probably. So depends what is the goal? So if you want to build your brand, you can do it in 10 minutes a week. Yeah. One post,
Michael Cupps:yeah.
Ivana :En enough.
Michael Cupps:But if you
Ivana :want to be like, really?
Michael Cupps:I'm sorry, I didn't mean to talk over you. There's a little delay. I just wanted to say, just like with all habits, right? It's not about necessarily how much time you've dedicated, its consistency, it sounds
Ivana :yes. That is so true. It's also like with exercising, it doesn't matter if you go twice a week, but what matters is what you do around that time. Do take the stairs, and so on. So it's the same with LinkedIn. So you can post something in 10 minutes and then you can go and give like free comments a day, so it doesn't have to be really time consuming. And at the end. LinkedIn should save time. So if you are spending their hours, yeah, scrolling. It's, that is not definitely working. So you need to create before you consume.
Michael Cupps:Yeah. Yeah. You just said something a little earlier that I, that leads into my next question about what mind shift changes need to occur. And you mentioned this one company that said, oh, we're only here for brand, but then they realized, oh my goodness, we can actually find new customers here too. So what is the, if you gave a tip to somebody that's new to LinkedIn, what would be your tip on the mindset shift?
Ivana :So first of all, give it at least three months because people post once or twice, and then they're like, oh, it's not working, it's not enough data to know. So you really need three months of consistent work. That means at least one post week. To see if it resonates. And you can make it really easy with, for example, bulk creation of content. Or if you have podcasts like this, you can cut it into small pieces and you have. Forever content, yeah. You can repurpose it done. So if you post the same thing in four weeks, nobody knows. And if they do, it doesn't really matter. And one mindset shift that is really important I think, is that people are not thinking about you as Matt. As you think they do. So overthinking is the number one thing that's stopping people. So they're overthinking a post there. Sometimes they have one post on the table for weeks and they're like, yes, I need to post this, post, the big thing. But probably the first post. Will suck and it's okay. First 50 will suck and it's totally okay. It's, you are getting better. It's like writing a book, you are getting better or learning a new language as you speak. So you can't say at the beginning like I'm not into English, so I had to practice and it got better and it'll never be perfect and that is okay.
Michael Cupps:Yeah. Yeah, exactly. And I know Christina's trying to get back in, but we're struggling to get her back in for some reason. But, so you're gonna have to continue to fly solo here by the, there's somebody that wants to know how to find your company on LinkedIn. It's Sunday flies. Sunday, spelled it Sunday, F-L-I-E-S. Right?
Ivana :Yes. Yes. It's like dragon flies, but Sunday flies. Yes. Yes.
Michael Cupps:So hopefully that helps them and we'll post all that too when we get there. What is the, we talked about ideas, we talked about authenticity. What about when you feel like you should talk more about your company? What, what, are there rules associated with it? Or, and we know that those may not get as many. Engagements as others, but what's the rules about positioning your company? We see some that are bad, some that are good. What are the rules that make it good?
Ivana :Yes. So yeah. When you have a professional post, like totally professional, it gets like free likes, right? So it has to be different and it has to be. It doesn't have to be like dry, so you are trying to speak like when you meet someone at Starbucks. You haven't seen in 10 years, and they ask you, what do you do, Michael? So you're not like, I do have a 15 year experience in, so it's really stiff. So what you need to do is imagine that you just met someone. You can also record yourself on phone. You don't have to use it. If you are starting out, it's hard, I know. Yeah. But just, record yourself talking to a client, for example. So if you have a Zoom call and you ask them if you can record it and you hear yourself how you talk to clients, this is how you talk on LinkedIn. So not try to polish everything and then put it into chat GPT so that it'll look more professional or something. So people like human. People like real stories of people lack vulnerable stories.
Ivana:Yes.
Ivana :Especially in America, when we have American clients Europe, is well behind with vulnerability stories, right?
Ivana:So
Ivana :it's like we are trying to start, but definitely in the US the vulnerability stories are probably number one that you can share and you want to make it fun. So if it's fun, if the content creation is fun the words don't have to be fun if you're not like a natural, funny person. If you really make it fun for yourself, all the habits that stick need to be fun in a certain way. So have a great cup of coffee when you're starting or. Where you can binge your Netflix afterwards when you finish 10 posts, for example. Welcome back. So I would say that if you make the habits fun it's really great example how to make it stick.
Michael Cupps:Yep.
Ivana :You need to find the balance between the business and the private. So when you're asking how to talk about a company, so you need to find the stories before, because if it's only the information similar to what you have on your website, this is what we do. This is what we sell. Nobody. They care what you can do for them, so what could they achieve through your service or through your product? And if it's the same as the website, they don't have a reason to go to LinkedIn. So it needs to be something different like behind the scenes.
Michael Cupps:That is a great distinction. I think that's well said. I think if you're posting what's on your website, you don't need to post that.'cause they can go to your website and see it. That's great. Christina, welcome back.
Kristina:Thank you. It's so good to be here.
Michael Cupps:I love
Kristina:technology. Really. My favorite. Yes.
Michael Cupps:What's the favorite? And Christina you made a comment before we lost you about comment, commenting. So could we, could you share a little bit about a commenting. I don't know if it's strategy or just what somebody should think about when they're coming.
Kristina:Yeah, so here's the thing. I am always encourage our clients not to spend. So much pressure time just to browsing on social media or LinkedIn. I think it's a waste of time really. I think it's, it doesn't bring you business, it doesn't bring you new colleagues or new ideas. If you are actively searching for good content. You will see the whole, like the will potential of LinkedIn. I will tell you the story. I was. I started to find a way how to use Pinterest, because I was like, okay it's fancy. I will try it. And I just crawl and scroll. It was horrible. It was filled as AI content. I felt horrible and I was like, whoa, this is not something I want to do. I don't want to spend time here. So now I understand why people are telling me LinkedIn is boring. LinkedIn is filled with just people who are saying I'm amazing and everything like this. I was like, no, you are just using this tool wrong because this is just a tool and how you use it. This will determine like what result you get. When it comes to comments, I encourage clients to, to actively search. For content that are, some, something compatible with their services. For example, when you put in the search the window, app in LinkedIn you search there for example. Let's say, I dunno, marketing, or books or something related to your job. And then you can use filters. You can use filters for searching for posts or some authors that are talking about this, and then leave comments there. So not just. Anywhere on LinkedIn because it's a waste of time. But really do it for 10 minutes a day. You don't have to spend hours. You can use really 10 minutes a day, but do it purposefully. So I'm going to LinkedIn, I will search for, marketing it. Marketing or something like is very specific for me. And then I will use filters. This is very important. I will use filters. What you can do with filters. When it comes to posts, you can use, for example when it was posted, so it was 24 hours week ago. So if you are, do it really regularly so you can use it. And it's so much fun when you do it this way. So you don't have to just look at. All post algorithm will show you, but you will have a power what you will see on LinkedIn. And this is, I think this is something most people don't see and they just like, talk, not very nicely about LinkedIn, but it's, it's just a tool. And if you if you will spend there hours just scrolling, you can do it, of course. But if you go and you will search for author and you can, we can. When it comes to comments, you can leave a comment that will tell about your product, about your company, about, for example, positions you are now searching for candidates for. So you can talk about this way and then you can start a conversation there on the comment section. And the best thing is if you have really good comment, you can use it for. You can use it for your post. And the thing is that now on LinkedIn, you can see how successful your comment is, so you can see impression of your comment. Yeah. So you can, you can use this. As AB testing, so you can find a way like what is more, more popular and you can just use it as your both. I think it's so ingenious and and this is something, it really takes just a few minutes, okay? Let's say 10 minutes a day. If you give a chance for 10 minutes a day, but like really searching for content and leaving a comment, you can leave one comment a day. Yeah, it's better when it's more, it's better, of course, we can start smaller. Yeah. And if you really mean it, and if you really start, do it like strategically as IA said, you can do it, like whatever, or you can use strategy and it's so easy then and when you have it. In front of you as a mind map, so you can, you really see your client, for example, when you see who is your client, then it's so easy to search for them on LinkedIn and then you can use their, for example, their post. And if you have your future client, I think this is, it's so easy if you, if just imagine you would talk to. Thousands people a day, we will have a call.
Ivana:Yeah.
Kristina:So it, it's not possible, but you can post the one comment and you can have thousands of views.
Michael Cupps:Yeah. It's
Ivana:so nice. Yes. Really
Kristina:I
Michael Cupps:LinkedIn actually. I wish I had a notepad, but I'm gonna go back and watch this and write 'em all down. That is another great tip you guys have, are, have a lot of them. But I noticed that the other day I made a comment on a post and it had a thousands and thousands of impressions and I was like, wait a minute. That's more than my post get. And it was fantastic feeling. And you're right. Now I should go back and read what I wrote on that comment and turn it into a post. Yes. Yes. That's a great, that's a great idea. So we're running out of time and I've got really three more questions for you. But first, could you tell us a little bit about Sunday flies and what you actually do when you, when a customer says, we need your help. Just give us an overview of what, what actually happens. Then what.
Ivana :Yes, so we are focused on LinkedIn. So when we get the question what to do LinkedIn, that's it. So the last 12 years we really backed in into LinkedIn, employer branding on LinkedIn, social selling, building a company brand through LinkedIn. So companies come to motivate their employees to become ambassadors. Entrepreneurs come to sell with heart without spamming. This is very important for us. Yes, we don't do any robots, so what we do is we call it soft sell. So selling really with value and intention. And we are in Slovakia, in the heart of Europe, but we are doing projects globally and we love that because every country, every person is different and that makes it really fun.
Michael Cupps:That's fantastic. That's great. Alright, so I've got two, two questions that I try to ask every guest. And the first one is, what is a non-negotiable habit each of you have on a daily basis? It could be associated with your business or something else. So do you wanna go first, Christina?
Kristina:Yeah, so for me it's dms on LinkedIn, but not for selling, just for creating connection with people. And I saw such a huge difference when I started to, okay, I will do the selling thing, so I would just write down on everything and then I switched my mindset. And I was like, okay, no, I want to really have connection with those people. And you cannot do it if it's if you have bots and everything, you can it's good for someone, but not for me. Not for me. Yeah. Yeah. So I just started to do it this way and I saw like totally everything switched for me, and this is what we teach our clients to sell. Okay. Not with, okay, this is my offer, you can buy it. No. It's okay, I will give you some something very valuable and if you want to work with me, you will tell me. So it's okay, making connection and making relationships really that matters. And I think this is why I love LinkedIn, because I could never do. Never differently because mail, emails are amazing tool and it's really supporting business and everything. But when you have the face, when you have some posts, so you know why, what are motivations of the person on the other side. So that's why I really love LinkedIn. So the ends, and if I can have another one, it's comments. Comments for our clients. Yeah. Obviously.
Michael Cupps:Perfect. Perfect. How about you Vivana?
Ivana :Yeah so it's very similar when you're selling on LinkedIn. Like when you go to a really weird networking event where everyone is desperate to sell, it feels really bad. And when you go to networking event where everyone wants to provide value, so that's the difference. So for me, it's it's connecting with. The posts of whether our clients are potential clients. So this is what I do regularly and I love to, to really support them in their journey. And it's so cool when you see your client, they're growing massively sometimes. They, their posts get viral or they don't get viral and they get a new client and we cheer for them so much. So I love that. And personally I love to walk, so I try to walk every day. Yes.
Michael Cupps:Perfect. That's great. That me too. I'm, I've, as flora knows, I, I. I've got a five mile goal every day to walk. By the way, Nigel, thank you for the comment. He commented on commenting Is LinkedIn gold? He gold dust, he says. So thank you Nigel, for the comment. All right. My, my last question for each of you, it's a little different and it's not sure I got the phrase right, but I'm working on this concept about tomorrow is more important than yesterday and what that the idea is that you're in the mindset of what can you do today for a better tomorrow. So what would anything in on your list, I know it's a big question, but anything on your list today?
Ivana :I love it. I'm trying to think about habits that I can implement that will change the future. So what is like the tiny thing I can do? So for example, when it comes to LinkedIn, it's like I go to dms and connect with people. So I know I'm connecting with five people a day. I already decided once I don't have to decide again. And when it comes to exercising, I have a trainer, I train twice a week. I decided once and I just do it, and it makes it really easy because if you have to negotiate with yourself every day, if you go and exercise, you know it won't happen. So tiny habits. I would say tiny Forever. Habits.
Michael Cupps:Yeah. That's great. That's fantastic. How about you, Christine?
Kristina:So I try to skip the word perhaps. You know when you are at a coffee shop and it's perhaps I will get a cappuccino. I was like, no like the, the berries, I cannot this side for me. And this is also for, this is also for business. So no, no more. Oh yeah, maybe. Yeah, maybe perhaps. So no these are like mostly these are not in my vocabulary anymore because I think it's very important to just. Do the thing, and the consequences will come, of course, but you just cannot stand on a, in front of the battery stand saying yeah, should I have a copy or tea or whatever, the side. So yeah, this is the thing. What helps me to have better. Yes, it's tomorrow's. Oh yes. It's,
Michael Cupps:those are two great suggestions for people and a way to live. I love both of 'em. Non-negotiable things that Ivana mentioned and Christina was saying just get on with it. That's fantastic. There's so many tips here. I was gonna wrap wrap up with all the tips, but there's so many about commenting and consistency and posting and authenticity and the vulnerability thing. I really appreciate you talking about that. So I just encourage people to go back and listen again and take notes because I'm going to go back and do the same. You, you guys are fantastic. I enjoyed seeing you both again. How would somebody find you if they wanna, if they want to talk to you about their company branding LinkedIn.
Ivana :We'll post in the comment so that you can find us. Yeah. We'll, happy to talk. Yeah, give us your feedback. So if you like this conversation, let us know. Thank you.
Michael Cupps:Thank you. Thank you. Appreciate it. Nice talking to you both and we'll see you on LinkedIn 'cause I always enjoy your post You. I see you see one of you every day, if not both of you, every day. So that's fantastic. Keep up the good work. Thank you for what you do. And thank you very much for joining the Happen Architect and everybody please tune in again next week and be sure to check out time bennett.io to learn more about the Time Bennett method. So thank you very much and see you next time. Thank you. Bye
Ivana:bye. Okay.
